Privacy Policy

1. Introduction

Wisenetix ("we," "us," or "our") operates The Pet Food Science Podcast Show website at petfoodsciencepodcast.com ("Website"). We are committed to protecting your privacy and being transparent about how we collect, use, and share your personal information.

This Privacy Policy explains our practices regarding the information we collect when you visit our Website, subscribe to our newsletter, download our e-books, or interact with our content.

2. Information We Collect

2.1 Information You Provide

When you interact with our Website, you may voluntarily provide us with the following information:

• Newsletter Subscription: Name, email address
• E-book Download: Name, email address, company/organization (optional), professional role (optional), country (optional)
• Contact Inquiries: Name, email address, and any information you include in your message

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information through our analytics tools. Some of this is collected without cookies; the cookie-based part only applies if you accept analytics cookies (see section 3):

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
• Location Data: Approximate geographic location based on IP address
• Technical Data: IP address, browser settings, time zone

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Website:

3.1 Your Choice

If you are visiting from the European Economic Area, the United Kingdom, or Switzerland, analytics cookies are not set until you accept them. A banner asks for your consent on your first visit, and until you accept, Google Analytics runs without cookies and without identifiers stored on your device. We determine your country from your network connection at our hosting provider's edge; we do not store your IP address for this purpose.

Elsewhere, analytics cookies are set by default. Wherever you are, you can turn them off at any time using the button in section 3.4, and we will remember that choice.

3.2 Google Analytics (requires your consent)

We use Google Analytics 4 (Measurement ID: G-5F148FK8KN) to analyze website traffic and user behavior. If you accept analytics cookies, Google Analytics stores _ga and _ga_5F148FK8KN cookies on your device for up to two years. These cookies contain a randomly generated identifier that lets us recognize a returning browser. Together with your IP address, this may constitute personal data under the GDPR, so we rely on your consent as the legal basis.

Google Analytics collects:

• Page views and session duration
• Traffic sources (how you found our Website)
• Geographic location (country/city level)
• Device and browser information
• User interactions with Website elements, such as button clicks and form submissions

We use Google Consent Mode v2. Advertising storage, ad personalization, and ad user data are disabled at all times — we do not use Google Analytics data for advertising. Google anonymizes IP addresses in Google Analytics 4 by default. You can additionally opt out in any browser by installing the Google Analytics Opt-out Browser Add-on.

3.3 Fathom Analytics (no cookies)

We also use Fathom Analytics for aggregate traffic measurement. Fathom sets no cookies, stores nothing on your device, and does not collect or retain personal data or build cross-site profiles. Because it cannot identify you, it runs for every visitor and does not require consent. See the Fathom privacy policy.

3.4 Managing Your Consent

Your choice is stored locally in your browser. Use the button below to turn analytics cookies off and bring back the consent banner, in case you want to change your answer. This takes effect immediately and is remembered on future visits; it does not affect processing that already took place.

Note: because the choice is stored in your browser, it applies per browser and per device, and clearing your browser storage resets it.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Deliver Content: Send you newsletter emails, new episode notifications, and e-book downloads
• Improve Our Services: Analyze Website usage to improve content and user experience
• Communication: Respond to your inquiries and provide customer support
• Marketing: Send promotional content about our podcasts, resources, and sponsor offerings (with your consent)
• Analytics: Understand audience demographics and interests to create better content
• Legal Compliance: Comply with applicable laws and regulations

5. How We Share Your Information

We may share your information with the following parties:

5.1 Service Providers

• Zapier: We use Zapier to process form submissions and automate email delivery
• Email Service Providers: To send newsletters and promotional emails
• Google: For analytics and website performance monitoring
• Hosting Providers: To host and deliver our Website

5.2 Sponsors

When you subscribe to our newsletter and consent to receive sponsor communications, we may share your contact information with our podcast sponsors for marketing purposes. Our current sponsors include companies in the pet food nutrition, health, and animal science industries. You can opt out of sponsor communications at any time.

5.3 Legal Requirements

We may disclose your information if required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

6. Third-Party Platforms

Our Website contains links to third-party platforms where our podcast is available:

• Spotify: Subject to Spotify's Privacy Policy
• Apple Podcasts: Subject to Apple's Privacy Policy
• YouTube: Subject to Google's Privacy Policy
• Instagram, TikTok, LinkedIn, X (Twitter): Subject to their respective privacy policies

We are not responsible for the privacy practices of these third-party platforms. We encourage you to review their privacy policies before using their services.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

• Newsletter Subscribers: Until you unsubscribe or request deletion
• E-book Downloads: Until you request deletion
• Analytics Data: Retained by Google Analytics according to their retention policies (typically 26 months)
• Contact Inquiries: Retained for up to 3 years after the last communication

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing emails at any time
• Data Portability: Request your data in a portable format
• Withdraw Consent: Withdraw consent for processing where consent is the legal basis

How to Exercise Your Rights

• Unsubscribe from emails: Click the "unsubscribe" link at the bottom of any email
• Request data access or deletion: Email us at [email protected]
• Opt out of Google Analytics: Use the Google Analytics Opt-out Add-on

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• HTTPS encryption for all data transmission
• Secure storage of personal data
• Limited access to personal information on a need-to-know basis
• Regular security assessments

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of your information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. By using our Website, you consent to the transfer of your information to these countries. We take steps to ensure that your information receives adequate protection in accordance with this Privacy Policy.

11. Children's Privacy

Our Website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at [email protected].

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and disclose
• Right to request deletion of your personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at [email protected].

13. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to lodge a complaint with a supervisory authority

The legal bases for our processing include: consent, legitimate interests, and contractual necessity.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. For significant changes, we may notify you via email or a notice on our Website. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: